Environments of today are inspired by the immense plains of the Savannah with its unique colours and patterns. The African look is full of emotion and power like nature in its pure state and therefore is strongly linked to nature. This look focuses on ethnical and primitive aspects, as well as on things mankind can create with their bare hands. Decoration items are warm, attractive, mysterious, cosy, relaxing… these details undoubtedly turn a house into a home.
From the Neolithic people used to weave carpets (period in which the tissue was associated to the creation of the word). The most ancient carpet dates from 7200 BC, found in Palestine.
Since then textiles became coloured with plant extracts and insects (Armenian cochineal, indigo, pomegranate, pepper, saffron…)
Arab people were the ones who truly developed the textile industry during the middle Ages, (sometimes the Arab Muslim civilization is presented as a textile civilization).
First carpets were made with linen, an abundant plant in the Nile Delta. They were also made with hemp. Although cotton was known since ancient times, it was incorporated later in the production of carpets.
The magic of Africa is represented not only by the emergence of stereotypical icons. A new and updated safari style combines natural fabrics (cotton, linen, silk, sackcloth) with luxurious, wild and chic accessories (leather bracelets, wooden necklaces, ivory pendants and colourful beads).
Colour palette ranges from sandy tones to earthy tones, as well as white, khaki or nude tones. Bright colours like orange, red, blue and yellow are reserved
The nomadic and Berber tribes continue weaving in traditional looms, similar to those that originated in the Neolithic.
These carpets are simple and made with materials common in every little town. An asymmetrical knot (also known as Berber knot) is included with 8-shaped around two warps and woof.
African inspiration in fashion and decoration is highly surprising; however it never comes with its own geographical description and is substituted by adjectives which are true and unequivocal but also ambiguous and misleading with the term “African”.
Throughout these years, we have seen many fashion and decoration accessories with the title “oriental”, “Zen”, “Chinois” and even “tribal”. However, the African inspiration (sometimes designed, manufactured and imported directly from the African continent) has experience the opposite: Its name is avoided and is substituted by others more interesting for consumers: “printed clothes”, “colonial evocations”…
ANIMAL COLOUR.-Animals invade everything. Armchairs, cushions, trophies. Zoo scenarios include wild animals like rhinoceros and hippopotamus.
THINK PRINT.- Landscapes, animals, faces and everything belonging to the real world is printed in these decorative objects. After Tibetan ethnic groups, the African continent is proud of its high decorative impact.
This emblematic café is legendary and hasn’t stopped being the meeting point for many elite people in Marrakech since was founded by the French in 1925.
This extraordinary location is found in Gueliz and includes colonial decoration exquisitely fused together with a Moroccan touch designed by Studio KO upon its latest opening. You won’t experience the feeling of being part of Marrakech until you enjoy the shade in one of its terraces and observe the discrete charm of middle-class people.