African inspiration in fashion and decoration is highly surprising; however it never comes with its own geographical description and is substituted by adjectives which are true and unequivocal but also ambiguous and misleading with the term “African”.
Throughout these years, we have seen many fashion and decoration accessories with the title “oriental”, “Zen”, “Chinois” and even “tribal”. However, the African inspiration (sometimes designed, manufactured and imported directly from the African continent) has experience the opposite: Its name is avoided and is substituted by others more interesting for consumers: “printed clothes”, “colonial evocations”…
This term is Arabic for “social solidarity,” with an emphasis on group consciousness, cohesiveness, and unity. Familiar in the pre-Islamic era, the term was popularized by Ibn Khaldun in his magnum opus, The Muqaddimah. Khaldun saw asabiyah as especially strong among nomads with shared blood relations, though neither are a prerequisite for its existence in a social group. In the modern period, the term is analogous to nationalism.
Tadelakt is an ancient technique and a lime coating traditional from Marrakech and characterised by its shiny colour and waterproof effect. Tadelakt’s unique finish is achieved by using friction with a pebble and olive oil soap.
It can be used outdoor (even in bathrooms and floors) and indoor; and it has also inspired the creation of new building materials like micro-concrete.
Beyond its beauty and elegance, tadelakt is the symbol of northern African culture.
David Livingstone was a Scottish explorer who arrived to South Africa in 1841 as the minister of the London Missionary Society.
He worked in the region during 8 years; then he went to Kalahari Desert discovering the lake Ngami (1849) and Zambezi River (1851). Between 1852 and 1856 he started a trip from the Atlantic Ocean until the Indian Ocean, also discovering the Zambezi waterfalls on 16th November 1855, which became named the Queen of England (Victoria Falls) by Livingstone.
He lost contact during exploration towards the Lake Tanganyika; then the newspaper New York Herald organized an aid expedition leaded by Henry Stanley who in 1871 found him in the city of Ujiji, on the shores of the city, where the famous sentence was pronounced: “Doctor Livingstone, I presume?”.
He died on 1st May 1873, in a tiny village somewhere in Zambia due to malaria and dysentery. He stood out for his fight against slavery.
ANIMAL COLOUR.-Animals invade everything. Armchairs, cushions, trophies. Zoo scenarios include wild animals like rhinoceros and hippopotamus.
THINK PRINT.- Landscapes, animals, faces and everything belonging to the real world is printed in these decorative objects. After Tibetan ethnic groups, the African continent is proud of its high decorative impact.
This emblematic café is legendary and hasn’t stopped being the meeting point for many elite people in Marrakech since was founded by the French in 1925.
This extraordinary location is found in Gueliz and includes colonial decoration exquisitely fused together with a Moroccan touch designed by Studio KO upon its latest opening. You won’t experience the feeling of being part of Marrakech until you enjoy the shade in one of its terraces and observe the discrete charm of middle-class people.