Our trips

HASSAN HAJJAJ: THE SELF-TAUGHT POP ARTIST WHO CHAMPIONS THE ARTISAN

2 Jan , 2020  

Hassan Hajjaj straddles the divide not just between countries and cultures, but art and artisans. And it’s this unique mix of perspectives and disciplines that has made him arguably Morocco’s hottest current art export.

 

Hajjaj’s portrait photography, shown in galleries including London’s Somerset House and the Los Angeles County Museum of Art, is created and framed using the products and skills of Marrakech’s artisans.

 

And while his real love are the everyday ‘heroes’ of the city – from friends and neighbours to gnaoua musicians and the henna artists of Djemaa el Fna – he’s also developed a celebrity following that’s seen Madonna, Cardi B and Will Smith sit for him over the past couple of years.

 

Hajjaj was born and grew up in the northern city of Larache before leaving Morocco for England aged 14 and quitting school a year later with no qualifications. He entered the London party scene and became a promoter turned streetwear designer, an aspect of his early career that still comes through in the exuberant colours, bold patterns and touchable textures of his work.

 

In 1989, he began taking photographs and at first his work was purely private. But in 1995, he returned to Marrakech for the first time in years and it was the start of his unique creative partnership with the city.

 

“I got back to London thinking I´d probably never go there again but something about the place kept calling me back, ‘he says. “The next thing I knew I was coming two or three times a year, but always I felt it was only because the city was inviting me. I didn’t want to be someone that came just to take, I wanted to be a part of the city, its life and its people – I wanted in some way to protect them.”

 

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Decor and Architecture,Fashion and Lifestyle

COZY PROVENCE

16 Sep , 2016  

Provence style will fill the house with warmth and coziness, make it comfortable and welcoming. Simplicity, restraint, kindness, and light characterize this famous interior style directly related to the natural beauty of the French region

 

COLOUR PALETTE

 

The main palette of this style reflects the natural colours of Provence: beige and milky, white and lavender, warm terracotta and sienna, bright colours of sunflowers, azure sea, refreshing wet sand and ecru. they fill up the house with serenity and tranquility.

 

FURNITURE

 

Comfortable and simple Provence style furniture has a clear geometric lines and hand made from solid walnut, chestnut or oak, painted in the main style’s colours. The furniture fronts are especially charming decorated with artificial chips and scrapes, shallow holes as if eaten with bugs. Provence style reflects the natural beauty of southern France with its flowers, birds and butterflies.

 

TABLEWARE AND KITCHEN UTENSILS

 

Tableware and kitchen utensils are very important in a Provence house being a guardian of family traditions, a family legacy, and beautifying the interior decoration. Decorated with artistic representation of bouquets, countryside pictures and floral watercolors table sets and individual items will look great and tablecloths of unbleached linen and cotton with floral motifs or traditional stripes. it should be noted that the French prefer mixing and combining of items, and there can be plates from different set on table, and antiques porcelain will easily appear next to some rustic handmade pottery.

 

 

DECOR

The décor of Provence style house is delicate and elegant, with a touch of time and history; or rather patina and artisan crackle technique. Therefore, forged decorative objects, small tables with tracery deco, birdcages, all sorts of ‘lacy’ elements perfectly complement the style. Moreover, the house should be filled with flowers. In fabrics and furniture’s deco, fresh bouquets, and even in breakfast desserts.

 

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Fashion and Lifestyle

Westwing Home and Living

16 Jul , 2015  

If there is one proven recommendation we can make from the The African Blog it is the platform for on-line decoration sales Westwing Home and Living.

 

It was launched four years ago by Delia Fischer, former director of the magazine Elle Decor in Germany, and since then has not stopped growing thanks to its select offer.

 

Sales are made through campaigns that last only a few days, and each one of these has been meticulously selected by a team of experts in decoration, thus ensuring the quality of the product, its aesthetic, originality and functionality.

 

Furthermore, it offers an on-line magazine that compiles all of the latest trends in decoration, as well as having interviews with experts in interior design, advice, tips and reports.

 

It is no surprise to discover it is present in 15 countries (3 years in Spain)

 

The common denominator of Westwing is the quality of the top-of-the-range brand names amongst which we can find renowned names such as Calvin Klein, Laura Ashley, Becara, Sia, Smeg, Designer’s Guild, Gancedo, Rosenthal, Valentí, etc. and a select list to which The African Touch has also been added.

 

 

 

 

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Decor and Architecture,Fashion and Lifestyle

TRIBAL DECORATION, THIS IS AFRICA!  

21 May , 2015  

Environments of today are inspired by the immense plains of the Savannah with its unique colours and patterns. The African look is full of emotion and power like nature in its pure state and therefore is strongly linked to nature. This look focuses on ethnical and primitive aspects, as well as on things mankind can create with their bare hands. Decoration items are warm, attractive, mysterious, cosy, relaxing… these details undoubtedly turn a house into a home.

 

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Arts,Decor and Architecture,Fashion and Lifestyle

TRIBAL CARPETS

12 Mar , 2015  

The nomadic and Berber tribes continue weaving in traditional looms, similar to those that originated in the Neolithic.

 

These carpets are simple and made with materials common in every little town. An asymmetrical knot (also known as Berber knot) is included with 8-shaped around two warps and woof.

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