The great designer William Morris once said ‘have nothing in your home you do not know to be useful, or believe to be beautiful’ and we couldn’t agree more.
In the age of stripped back decluttering courtesy of Marie Kondo, El Fenn wants to raise the flag for maximalism and colour. It doesn’t means mess but a Morris-inspired collection of the things you love.
That’s why they have curated a selection of products that will allow you to take a small piece of El Fenn back to your own home.
So from crockery to linens, fragrances to books, we believe every product we sell is either beautiful or useful – and hopefully both.
El Fenn shop began life as a few șhelves on the back wall of the reception office.
But in the years since then it’s grown to become one of the biggest draws to El Fenn, known for its eclectic selection of both established and up-and-coming names on the Moroccan design scene.
There are LRNCE products from the potter beloved by the design crowd, stripped back urban luxury fashion courtesy of Marrakchi Life and traditional artisanal home furnishings given a modern twist by the team at Anajam Home.
I have taken the liberty of transcribe the flyer “ABOUT EL FENN” the managing partner Willem Smit recently gave to me. It is the best way to show this Marrakech highlight.
“We call El Fenn a home from home because that is what we wanted to create from the first day we opened our doors fourteen years ago.
Since then we’ve added rooms, knocked down walls, hosted art festivals and film screenings, huge parties and memorable weddings but that one core value of what we’re here to do has remained. Now, more than ever, we want to retain El Fenn’s intimacy and friendliness.
Because our lives are increasingly time poor as the world keeps getting busier. And while we’ve seen Marrakech grow and expand over the years since we opened – donkeys and carts replaced by scooters that buzz and smartphones that ping – the medina is also immutable: ancient, atmospheric and inspiring. We want you to make the most of that while you’re here.
That’s why there are no TVs but instead lots of spaces to relax in. Please do make the most of them to read, sleep or sip a mint tea and listen to the muezzin’s call to prayer as the sun sets.
Then, once your energy levels are reset, we urge you to venture out a little further and see what you find – or finds you – in the beautiful city of Marrakech.
There’s a saying in Morocco that you don’t choose a house, a house chooses you. And we feel incredibly lucky that El Fenn happened to choose us. It is a place that we hold deep in our hearts and it gives us great pleasure to be able to share it with you”.
see more at https://el-fenn.com/
Hassan Hajjaj straddles the divide not just between countries and cultures, but art and artisans. And it’s this unique mix of perspectives and disciplines that has made him arguably Morocco’s hottest current art export.
Hajjaj’s portrait photography, shown in galleries including London’s Somerset House and the Los Angeles County Museum of Art, is created and framed using the products and skills of Marrakech’s artisans.
And while his real love are the everyday ‘heroes’ of the city – from friends and neighbours to gnaoua musicians and the henna artists of Djemaa el Fna – he’s also developed a celebrity following that’s seen Madonna, Cardi B and Will Smith sit for him over the past couple of years.
Hajjaj was born and grew up in the northern city of Larache before leaving Morocco for England aged 14 and quitting school a year later with no qualifications. He entered the London party scene and became a promoter turned streetwear designer, an aspect of his early career that still comes through in the exuberant colours, bold patterns and touchable textures of his work.
In 1989, he began taking photographs and at first his work was purely private. But in 1995, he returned to Marrakech for the first time in years and it was the start of his unique creative partnership with the city.
“I got back to London thinking I´d probably never go there again but something about the place kept calling me back, ‘he says. “The next thing I knew I was coming two or three times a year, but always I felt it was only because the city was inviting me. I didn’t want to be someone that came just to take, I wanted to be a part of the city, its life and its people – I wanted in some way to protect them.”
Fanti doll, clearly related in form ton the Ashanti akua ba. It has been claimed that both types of doll are Ashanti, and that the round-headed type is worn when girls is desired and the rectangular-headed type when a boy is wanted, but in fact they are the work of diferent peoples.
White faced mask of type used by the BaKota, BaLumbo, BaPunu, Mpongwe and several other tribes. Documented pieces have been collected among all these peoples. Among th BaPunu the wearer dances on sitis
Jujus are a fetish piece of art for most interior designers around the globe and one of the best kept secrets and they are used as a visual attraction. Due to this fact, jujus have achieved great popularity.
Designs with juju hats provide texture to walls with an exceptional touch of glamour due to the natural feathers of birds.
Depending on the season, you can combine jujus in different areas of your house. If you wish to use them for a wall composition, you can use vivid and bright colours in summer. In winder choose neutral tones and jujus with natural feathers at any time.
You can also try with a sequence of progressive colours and include bicolour or multicoloured jujus.
The main colour of juju has to match with the colour of some decorative element found in the area. On the walls painted with dark colours you can use light and white jujus.
You can decorate the living room, entrance hall, dining rooms, bedrooms, kitchen or bathroom. They can also be placed outdoors (if you avoid exposure to high temperatures).
Provence style will fill the house with warmth and coziness, make it comfortable and welcoming. Simplicity, restraint, kindness, and light characterize this famous interior style directly related to the natural beauty of the French region
The main palette of this style reflects the natural colours of Provence: beige and milky, white and lavender, warm terracotta and sienna, bright colours of sunflowers, azure sea, refreshing wet sand and ecru. they fill up the house with serenity and tranquility.
Comfortable and simple Provence style furniture has a clear geometric lines and hand made from solid walnut, chestnut or oak, painted in the main style’s colours. The furniture fronts are especially charming decorated with artificial chips and scrapes, shallow holes as if eaten with bugs. Provence style reflects the natural beauty of southern France with its flowers, birds and butterflies.
TABLEWARE AND KITCHEN UTENSILS
Tableware and kitchen utensils are very important in a Provence house being a guardian of family traditions, a family legacy, and beautifying the interior decoration. Decorated with artistic representation of bouquets, countryside pictures and floral watercolors table sets and individual items will look great and tablecloths of unbleached linen and cotton with floral motifs or traditional stripes. it should be noted that the French prefer mixing and combining of items, and there can be plates from different set on table, and antiques porcelain will easily appear next to some rustic handmade pottery.
The décor of Provence style house is delicate and elegant, with a touch of time and history; or rather patina and artisan crackle technique. Therefore, forged decorative objects, small tables with tracery deco, birdcages, all sorts of ‘lacy’ elements perfectly complement the style. Moreover, the house should be filled with flowers. In fabrics and furniture’s deco, fresh bouquets, and even in breakfast desserts.
Boho style has its roots in the French Word ‘boheme’ and the artistic bohemian concept.
Boho interior style is rich, versatile, colorful and relaxed, as the life of the nomads discovering new lands.
The colour palette of this style is bright and intense: orange, yellow, purple, ultramarine and fuchsia make the house cheerful and cozy.
A boho-house is magnificently decorated with textiles, draperies, blankets, pillows, bright covers for furniture, carpets, exactly as the nomadic people do.
This wonderful mix of elements of English cottages, French chateaux, Tuscan villas and Mediterranean houses exists only a couple of decades, but captured the hearts and entered the homes of many connoisseurs of the most luxurious interiors. Shabby chic is not a word but a lifestyle, romantic with careless attitude to things. Sometimes it is even called ‘shabby elegance’
Very gentle and romantic, this style creates its image on the subtle combination of tulle fabrics with a rustic lace, satin frills and handmade embroidery with floral ornamentation.
Vintage, painted in several layers furniture with clear scuffmarks, upholstered in natural fabric best of all reflects the romantic mood of those who prefer shabby chic style.
The Berber Museum is located in the former painting studio of Jaques Majorelle, and presents a panorama of the extraordinary creativity of the oldest people in North Africa. A collection of over 600 objects (jewellery, arms, leatherwork, basketry, textiles, and carpets) was sourced throughout Morocco –from the Rif Mountains to the Sahara Desert- and attests to the richness and diversity of an ongoing, vibrant culture.
The museum was designed around its collection: sound, music photography and film transport the visitor, opening a door onto the Berber culture of Morocco